Financial Services

Metriscope’s analytics platform helps financial services firms drive improvements in their online customer acquisition and service channels. By removing the obstacles that prevent customers from achieving their objectives, financial services companies can maximize revenue, reduce customer service costs and increase customer loyalty.

In addition, Metriscope has a major role to play in helping to identify and analyze fraud and in helping resolve customer disputes and service enquiries.

MEETING INDUSTRY NEEDS

Financial services companies know that, while they must adapt to digital disruption, they also need to be fully compliant on data protection and security.

Metriscope’s installed software option is ideal for financial services firms so they can control the security perimeter of their data, rather than using a multi-tenant SaaS system. This is even more critical if there is a requirement to capture Personally Identifiable Information (PII). User journeys are captured via the implementation of a small JavaScript tag in every page and the data is sent to the Metriscope solution installed in your preferred private cloud or data center environment.