Form Analytics

Increase conversion rates by reducing form friction

Identify what’s behind form friction

Forms are a common area of struggle on websites. Being able to understand and analyze form performance, quantify where customers are struggling and what’s causing them to drop off is crucial.

Identify what’s behind form friction

Forms are a common area of struggle on websites. Being able to understand and analyze form performance, quantify where customers are struggling and what’s causing them to drop off is crucial.

Metriscope’s form analytics solution

Whether it’s a matter of users being blocked by issues such as poorly configured validation, mandatory fields not accepting expected values, or form controls not working on specific devices, Metriscope’s form analytics solution helps you reveal where and why customers struggle in forms. We provide insights into overall form conversion rates, field abandonment, field duration, field re-entry and more. Our JavaScript tag automatically recognizes forms on your site and form analytics are updated in real time.

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The future of optimizing your digital customer experience is here. With Metriscope, it is easy to discover and monetize the revenue opportunities in your customer journey data.

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